Linz
Year: 2016
Status: Concept study
Client: Lia Peroni
For the Lia Peroni store in Linz, destilat developed a shop concept around the brand's main product. The exquisite bags, suitcases and leather goods are staged in a world of experience of fine travel: stylised luggage belts, elegant trolleys, luggage nets and trays create impressive images and immerse the space with its soft colour concept in an unmistakable aesthetic. The interior also plays with the customers' imagination when it makes them think of luxury hotels, executive lounges, faraway destinations and places of longing.
At the same time, the purist and mobile presentation modules are very flexible. They can be used for products of different sizes, can be variably positioned in the room and combine the product groups - shoes, bags and fashion - into a holistic concept store idea. Depending on the collection and season, the interior can be rearranged and the space restructured accordingly. What remains is a strong corporate architecture that gives the space a distinct recognition value across the product.
With the delicate white and pink tones, the soft velour that is used as flooring and wallpaper for the seating elements and the shiny metallic elements, the material and colour concept of destilat pays homage to femininity and the main target group of lia peroni. Pink may not be the favourite colour of all women, but it has an inviting effect and makes the shop in the shopping arcade shine as a "one of a kind" in sophisticated chic.
Team
Harald Hatschenberger
Henning Weimer