Corporate identity
designed by destilat and cdc|Brandcreation.
The DNA of a brand is more than the sum of its service features and product characteristics. It encompasses a set of emotional values that lead to the actual purchase decision or solidarity with a company. Logo, colour, slogans, commercials and all other communication tools are channels to communicate "who you are", "what you can do" and "what you stand for".
With corporate architecture, we extend these corporate characteristics into the third dimension and make brands accessible and tangible as real spaces - offices, retail, hotels and restaurants as well as pop-up and flagship stores and exhibitions. Beyond the mere placement of logos, we delve deep into the essence of the brand, study corporate processes and target group behaviour in order to optimally organise and support advisory competence, well-being and customer satisfaction with appropriate interiors. With the choice of materials, designs and moods, we reflect the company's attitude and strengthen the brand feeling.
cdc|Brandcreation has been activeas a creative agency in the field of corporate branding and CI/CD for over 20 years and translates brand values into visual identities and brand experience. For our collaboration, we have therefore found an "old hand" in the industry who, like us, has a lot of experience with domestic and national companies in the field of space and identity.